🧠STP + D Made Simple: How Smart Brands Win Hearts and Markets
Marketing isn’t just about selling things. It’s about understanding people—what they want, how they think,…
Understanding Pricing Models: Choose the Best Strategy for Your Business (Part 2)
What is a Pricing Model? Pricing models are structured approaches businesses use to determine the…
Understanding Pricing Models: Choose the Best Strategy for Your Business (Part 1)
What is a Pricing Model? Pricing models are structured approaches businesses use to determine the…
“Start a Little Good”– HUL’s Water Conservation Awareness
In 2018, Hindustan Unilever Limited (HUL) launched a powerful water conservation campaign that highlighted the…
Fevicol’s Kumbh Mela Campaign: “Hamesha Jode Rahe”
Fevicol, India’s most trusted adhesive brand, has always stood for strength, reliability, and unbreakable bonds. Over…
“Audi ‘4 Rings’ Ad Campaign: A Masterclass in Competitive Branding
Audi’s "4 Rings" commercial, released in 2017, is a masterclass in competitive yet respectful advertising. Instead of mocking rivals,…
The 7Ps of Marketing Mix
Marketing success depends on how well a business coordinates different elements to meet customer needs.…
Marketing Differentiation: Standing Out in a Competitive Market
What is Marketing Differentiation? Marketing differentiation is the process of distinguishing a brand, product, or…
Marketing vs. Selling: Understanding the Key Differences
In the world of business, the terms "marketing" and "selling" are often used interchangeably, but…